Children submitted drawings via the website, Facebook, or an iPad, which were transformed into AI-generated Easter creations and showcased on spectacular out-of-home displays.

With over 1,000 submissions, Albert Heijn’s first-ever A.I. campaign came to life. The bakers selected their favorite design and turned it into a real product—enjoyed by the winner at Easter breakfast For this project.

For this project, we partnered with Global, who provided the digital screens featuring the blue egg shapes. We developed the design for the installation, the screen interface, and the overall system, enabling children to interact with it via an iPad.

From all the submissions, a selection was made, and we brought these to life as realistic creations using AI. Throughout the campaign, we transformed multiple children’s drawings into lifelike designs, visualizing how they might look in real life. Followers of AH were able to vote for their favorites, and the winners ultimately received their own creations in person.