Together with my colleague Nick, I worked on this tram stop activation for Player 0.0. The idea behind the tram stop was to promote Heineken’s mobile game featuring Verstappen as the main character, while giving waiting passengers a fun way to pass the time by playing Player 0.0.

From concept to execution, we were involved throughout the entire process. What started with three initial sketch proposals eventually became this full tram stop installation for Heineken at Rembrandtplein in Amsterdam. We created the designs, delivered high-resolution print files, and collaborated on turning the tram stop into one cohesive visual experience, all within the guidelines of the City of Amsterdam, in collaboration with O2H Creative.