This was my first shoot where I not only took part, but also led the production. For ABN AMRO, we developed a visual concept that communicates diversity and inclusion in an approachable and positive way.

The creative idea centered around using hands, shaped to reflect the lower part of the shield from the ABN AMRO logo. We brought this concept to life during the shoot together with ABN AMRO employees, after which I rolled out the campaign across all internal and external channels. Since 2023, these visuals have been used by ABN AMRO as part of their Diversity & Inclusion statement.